The "Bugler" family business was formed over 150 years ago when Robert Bugler began trading as a wheelwright in Beaminster.

Since 1851, the business has continued to serve the agricultural community and today, under the management of John Bugler (Managing Director) and Ralph Bugler (Chairman) has 4 branches, employing over 30 people.

Francis Bugler Limited was incorporated as a Limited Company in 1948, and in 1985, was appointed as a Ford Tractor Main Dealer.

The company later became the New Holland dealer for the West Dorset, East Devon and South Somerset area during the early 1990's.

Over the last 20 years the company has received the prestigious New Holland "Mark of Excellence" awarded to leading New Holland dealers in the U.K.

In 1997 the company acquired "John Jeffery Agricultural Engineering" in Axminster, to increase levels of product and service support in the Devon area.

Late 1999 saw the formation of "Marston Tractors" at Marston Magna, near Yeovil in Somerset. This venture maintained the high level of service to the local farming community.

In 1998, Alan King joined the company as ATV Sales Manager.

This appointment was followed by the acquisition of the Kawasaki franchise for ATV's, Mule Utility Vehicles and Power Products & later as Kawasaki Leisure and Sports Quad Bike dealers.

The company has recently received awards for the highest sales of Kawasaki ATV's and Mules in the South of England.

During 2006 a dedicated branch trading as "K4 Off-Road" was opened at Charminster, near Dorchester to handle the company's ATV and "Off-Road" division.

To further enhance "K4 Off-Road" we also have franchises with Suzuki, Bombardier, Logic and CDAX.

Spring 2003 saw Charles Jolliffe join the company as General Sales Manager, bring with him over 20 years of agricultural engineering experience.

Along with Jim Bull (Service Manager) and Stuart Lindsay (Parts Manager) this completes our management team.

Future plans for 2007 include the relocation of the company's headquarters from Beaminster town centre, to new purpose built premises on the Barrowfield site, just outside the town.

In addition to New Holland and Kawasaki, Francis Bugler Limited holds many other leading franchises for agricultural, horticultural and ground-care equipment including Kuhn, Merlo, Keenan, Spearhead & Quicke. The Joskin import & distribution agency is also a major part of our business.

The company's policy is to offer market leading products at competitive prices, supported by excellent after sales service.

Extensive stocks of spare parts and fully trained service engineers ensure that a high level of customer satisfaction is attained.

In addition to the sale of new products the company also specialises in used tractor and machinery sales and hire.

We also produce & hold the one of the largest stocks of nearly new, New Holland tractors in the South West of England, by offering contract hire to a few local core clients.